Making Dubai Home
Dubai Asset Management is the residential asset management vertical of Dubai Holding. It is focused on long-term value creation through development, acquisition and management of a diverse portfolio of residential real estate assets for rent.
Since its inception 12 years ago as part of Dubai Properties, it has been a trusted partner in providing secure and reliable rental homes since 2006. Dubai Asset Management serves both individuals and corporates through its portfolio comprising 25,000 residential units across 10 communities. It provides a spectrum of housing, from studio apartments to luxury villas, to over 100,000 people. Its assets include value housing at Al Khail Gate, family-friendly communities at Ghoroob, Shorooq and Remraam, upscale living at Layan and Dubai Wharf, and convenient staff housing at Nuzul, and Al Quoz accommodation.
Dubai Asset Management’s prime land bank, as well as residential development and community management expertise positions the organisation as an accommodation partner of choice for delivering customised housing solutions to corporates.
Dubai Asset Management is committed to the delivery of consistent customer service through its end-to-end operations, from asset inception and development to leasing and property management, and customer care services.
To enable the best possible future for anyone who wants to call Dubai home by creating meaningful and enriching living experiences.
Arif Mubarak is the Chief Executive Officer of Dubai Asset Management, a new company established under Dubai Holding, focused on developing, acquiring and managing a broad range of rental residential assets across Dubai.
Under his leadership, Dubai Asset Management is set to transform Dubai’s residential eco-system by providing reliable and enjoyable living experiences across an extensive portfolio of affordable and upscale housing options.
Overseeing a portfolio of over 25,000 units that are home to more than 100,000 people, Arif is determined to steer the organization towards its goals, and set the foundations for a prosperous future. A determination that is rooted in his inherent understanding that Dubai’s most valued assets are its residents. Through sound strategy development, targeted growth opportunities and creating a cohesive organization that fosters employee development, Arif strives to achieve Dubai Holding’s mission to deliver service excellence to customers through a varied portfolio.
In his last role at Dubai Holding, Mubarak was the Chief Executive Officer of Dubai Properties Asset Management (DPAM) where he established and managed a diversified portfolio of assets for Dubai Properties including residential, commercial, retail and hospitality assets.
A founding member of the management team at Dubai Holding where he spent over 18 years since 2000, Mubarak was also a founding member of Dubai Media City under TECOM group, and has served many leadership roles from Group Chief Real Estate Officer to Group Chief Operations Officer of Dubai Properties between 2008 to 2014. He also was the Chief Executive Officer of BAWADI LLC from 2006 to 2008.
What Arif has to say about Asset Management – “Asset Management is a business that requires a comprehensive approach to maintain business continuity and more importantly a convenient and enjoyable experience for residents. From investment and development decisions, to upgrading our offerings to ensure quality service, amenities and unique living experiences, and the seamless management of assets, the entire process intends to enhance efficiencies and create value for the business and the customer.”
What Arif has to say about Customer Centricity – “Dubai Asset Management’s communities are built and managed around residents’ needs to enrich their living experiences, by offering them choice, quality and value. As such, the company’s strategy and operations are aligned with this purpose, and every member of our team works towards ensuring that this is achieved.”
What Arif has to say about Team Work & Collaboration – “Team work and collaboration are the foundation of any customer centric company. At Dubai Asset Management, we strive to ensure a fostering environment that encourages innovation, exchange of knowledge and supports the growth and development of our people.”
At Dubai Asset Management we have a culture that promotes a collaborative environment, understands differences and individualities, and celebrates success. Our most valued assets are our people and we are dedicated to making their workplace experience fun and memorable. At Dubai Asset Management we are drawn to individuals who are innovative, curious, committed and have a go-getter attitude.
At Dubai Asset Management, we are committed to shaping the future of Dubai. We provide our residents with enriched, meaningful and fulfilling living experiences every day.
We’re a tight-knit team of professionals who are passionate about our work and the impact that it has. We have fun, and together we make things happen.
We offer our employees continuous learning and development opportunities, flexible working hours, and a competitive benefits package. We also enjoy wellness and teambuilding activities and celebrate personal and professional milestones.
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Established in 2004 with operations in 12 countries and employing over 20,000 people, Dubai Holding is a major investment conglomerate managing AED 130 billion portfolio of assets.
In line with the Leadership's vision, Dubai Holding supports Dubai's economic diversification strategy and plays an influential role in delivering on initiatives such as Tourism Vision 2020, Dubai Innovation Strategy and Dubai Industrial Strategy. The current project pipeline includes Marsa Al Arab, Emirates Towers Business Park and Dubai Creek Harbour, a joint venture with Emaar Properties to build a futuristic waterfront city at The Lagoons.
Dubai Holding is committed to the strong development of Dubai’s non-oil economy across multiple sectors including: tourism, hospitality, real estate, media, ICT, education, design, and trade.
Their portfolio includes:
Managing 13 of Dubai’s most successful business communities
Operating 20 hotels and resorts in the Middle East, Europe and Asia
One of the largest fully integrated, community development businesses in the Emirate
Implementing a strategic plan to develop new family destinations and further grow digital media business lines
Operating versatile commercial venues offering holistic retail solutions
Managing residential communities and living spaces to deliver top of the line experiences
Emirates International Telecommunications (EIT), is Dubai Holding's primary investment vehicle in telecommunications